This is the reason why a professional promo video maker is sought out by brands, because if you're not doing it well, why do it at all? The acting, sound, and content tend to create an emotional bond with the viewer. A video resonates better with viewers, who want to digest more information, clearly and quickly, through videos instead of images and text. Videos are soon going to bombard internet traffic on another level, with 82% of all consumer web traffic predicted to be video content.